The cover had to do two things: signal legitimacy to a donor who already believed in the mission, and feel worth keeping. Red, the OM mark, and a clean typographic hierarchy did the work without overstating it.
One page, two sides, more content than most reports three times its length. Color-blocked sections kept the hierarchy readable without sacrificing the density the brief required.
In nonprofit work, generosity begins with belief, but it rarely survives on belief alone. Donors need evidence: where the money went, who it reached, what changed, and whether the organization appears capable of doing it again. OM's Global Generosity team had the stories, the photographs, and the brand foundation. What the communications needed was structure. Stewardship reports and proposals became editorial systems designed to carry gratitude, statistics, imagery, and donor confidence with the calm authority of an organization that knew what it was asking for.
The stewardship template and the proposal template share a visual language but serve different readers. One is for a donor who already believes. The other is a first impression for someone who doesn't yet.
Three projects across one internship: a stewardship report, a donor proposal, and an impact report for a separate OM ministry. Each one started as a Word document and ended as an adopted editorial standard.
The cover had to do two things: signal legitimacy to a donor who already believed in the mission, and feel worth keeping. Red, the OM mark, and a clean typographic hierarchy did the work without overstating it.
One page, two sides, more content than most reports three times its length. Color-blocked sections kept the hierarchy readable without sacrificing the density the brief required.
n nonprofit work, generosity begins with belief, but it rarely survives on belief alone. Donors need evidence: where the money went, who it reached, what changed, and whether the organization appears capable of doing it again. OM's Global Generosity team had the stories, the photographs, and the brand foundation. What the communications needed was structure. Stewardship reports and proposals became editorial systems designed to carry gratitude, statistics, imagery, and donor confidence with the calm authority of an organization that knew what it was asking for.
The stewardship template and the proposal template share a visual language but serve different readers. One is for a donor who already believes. The other is a first impression for someone who doesn't yet.
Three projects across one internship: a stewardship report, a donor proposal, and an impact report for a separate OM ministry. Each one started as a Word document and ended as an adopted editorial standard.