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Scrubbr.ai
Scrubbr.ai
Technology, Visual Identity
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Fig. 1
Fig. 1Logo Mark — Primary

The stacked, overlapping form — the one piece of the system everything else extends from.

Fig. 2
Fig. 2Logo Mark — Scale Progression
Fig. 3
Fig. 3Primary Lockup — Light
Fig. 4
Fig. 4Primary Lockup — Dark
Fig. 5
Fig. 5Color & Grayscale System
Fig. 6
Fig. 6Construction Grid — Analytical Breakdown
Scrubbr.ai
Branding the inbox that thinks for you.
Overview

Scrubbr is rethinking the inbox - pulling messages from Gmail, Slack, and beyond into one palce and letting AI do the heavy lifting. We built a visual identity that had to feel trustworthy and modern without losing its humanity. Clean without being cold.

Design

The mark needed to do two things at once — feel intelligent without feeling cold, and feel approachable without feeling soft. We landed on two overlapping organic forms that suggest both connection and flow.

Case Study

The brief arrived with a clear tension at its center — Scrubbr needed to feel like a serious productivity tool and a product people actually wanted to use. Most tools in this category choose one or the other.

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